TAT Senior Director throws out first pitch at baseball game as part of National Truck Protection/Premium 2000 national sales event
When an organization comes on board as a TAT partner, it rarely includes an opportunity for TAT to take part in a minor league baseball game, but National Truck Protection (NTP)/Premium 2000 provided that memorable moment.
In a first, Laura Cyrus, TAT’s senior director of Industry Training and Outreach, threw out the first pitch at a minor league baseball game as part of the National Truck Protection sales meeting.
In addition to throwing out the first pitch at the game, Cyrus presented at the National Truck Protection/Premium 2000 sales meeting.
They joined TAT in April as a Platinum-level sponsor and invited Laura Cyrus, TAT’s senior director of Industry Training and Outreach, to come to Winston-Salem, North Carolina, in mid-August to speak at “Ignite the Momentum,” their internal sales meeting, where she was able to present on human trafficking, TAT and how NTP could help spread the word. Part of this event also included an NTP associate appreciation celebration held at Truist Stadium, home of the Winston-Salem Dash minor league baseball team, where Cyrus was invited to throw the ceremonial first pitch.
A leading provider of extended protection products for commercial vehicles across North America, NTP has shared about TAT within their dealer and customer networks, including a fundraising effort. Their employees have added a QR code and summary about their support of TAT to their email signatures, and NTP has used their social media channels, website and email communication to talk about TAT’s Harriet Tubman Award.
“At National Truck Protection, we believe in protecting more than just trucks; we’re committed to protecting the people in our communities,” stated Craig O’Hare, senior vice president of NTP Sales and Marketing. “Partnering with TAT aligns with our core values and gives us the opportunity to stand with the professional drivers and dealers we serve in the fight against human trafficking. Together, we can raise awareness, empower action, and make a lasting difference on our nation’s highways.”
NTP plans on hosting the FDP at their headquarters in December and is working on additional partnership opportunities, including an invitation to attend and exhibit at the Used Truck Association (UTA) Annual Convention in November. Rick Clark, vice president of Strategic Accounts at NTP and current UTA president, commented, “UTA is a not-for-profit organization in North America whose members are truck dealers, original equipment manufacturers (OEM) and related suppliers in our industry. Together, our organizations are a perfect fit to partner to get the word out about human trafficking and make our members aware of and attentive in our workplaces, as well as when we travel. Partnering with TAT will surely educate our members in the fight against human trafficking in truck dealerships and truck stops, as well as in our neighborhoods and businesses. We are extremely proud to be a part of TAT.”
“We’re grateful for partners like NTP,” shared Cyrus, “who are eager to jump in with both feet and further our work, not only by financially investing in it, but also through careful consideration of the natural points of intersection their business has with members of the trucking industry and other potential key partners for TAT, like dealerships and OEMs. It was a pleasure to be a part of NTP’s summer sales training event and have the opportunity to get to know them as a company a little better. Thank you for the hospitality and enthusiasm for this work! Thanks, too, for the opportunity to throw the first pitch at the game! That was a ‘first’ for me … and while it was very fun, I think I should keep my day job!”
